After spending a lot of time producing the above it came to my attention that this looks crap. The type is boring, colour use is dull and it doesnt make anyone want to engage with it. I need to become more playful.

I seem to have the same problem when starting a brief, i start in a very systematic way. I lay things out as though I'm working in Word rather than trying 50 crazy ideas in a very creative way. I need to start working in the latter of these two.