Finally we can see the work in the appropriate place for them to be purchased, within boxing gyms, and gyms at the front desk.

These photos show the brief working in context as tickets can be bought from your local gym or boxing club.
As an added element to the packaging, rather then print onto the packaging i printed stickers with the title 'The Greatest' on them. The theme the greatest has run through all the products so only right that its titled The Greatest. So along with the ticket, the posters, the booklet, the hard back, it also comes with a set of stickers which is shown on the packaging.

I took the type i was designing for 'strength' and made the full upper case typeface for it. Works well!

Same as the Wood Joint brief i've spent some time exposing the typefaces ive created into promotional posters to highlight how they work in different scales. I suppose the briefs i've done through this module show how the typefaces can be put into context.

Having put a lot of effort into the typeface earlier in this brief i thought now at the end it would be nice to have a promotional poster to highlight the typeface and showcase it working in different scales.

Due to lack of organisation and time left to submission i am unable to do the packaging to a professional level. I think the above is, ok, as a mock of what the packaging would look like although i have done a fairly bodged job of it. Having done it with bits of glue, paper, cellotape, sweat and blood there are quite a lot of errors, which is why i wont be handing this in for submission however it does look fairly decent in photos which im happy about. If i'd had more time left i would have put more thought into this aspect of the brief to produce a more professional product.

The outside of the packaging (seen above) has a finished quality to it. I like the clean simple look the packaging has. By being clean and simple it has a more expensive look to it rather than being covered in tacky looking graphics which a lot of similar products tend to be.

The booklet, posters and ticket all need to be packaged, hence the above. Playing with minimal ideas for cost efficiency when it comes to production. Simple use of card to separate the three products is all i feel is necessary. This brief is set to promote the tickets, when people are given 'freebies' they don't tend to expect expensive packaging hence this needs to be rather minimal.

Above we can see how the set works together. As a set i think they work great. If i had more time i would put more thought into the packaging. The title at the back 'elite boxing posters' is too low, once posters are put into the box the title is being covered up which is a shame. Also the stock used here is fairly flimsy. If i was to send this into production i would be using card over 300gsm. Otherwise im very happy the tags and posters and the concept of the packaging, i think as a set they work very well together.

Again screen printed these to go with the packaging, it would be a shame to digitally print the last aspect of this brief.
To ensure the customer knows which poster they're buying I've designed a set of tags to be tied to each poster. The tags are straight forward to make sure they don't take away the excitement of the poster. They're simply laid with the type aligned on the left and right like the posters and within a long narrow rectangle to connote the posters.

Rather than screen printing gold onto white for the packaging i thought it best to use the more subtle of the two or the packaging to not take away too much from the posters themselves. Although i do want the packaging to be pleasing and attractive to the viewer, i want the buyer to want the poster rather than the packaging.
Having screen printed the posters i didnt want a digital print to bring down the mood of the brief, therefore i've also screen printed the packaging. By covering the packaging in the existing designs from the posters this gives viewers a taster of what the posters will be, since the posters come rolled up it seems appropriate to allow them to see a preview of the design.

Think this brief has been a success, especially to say its only been a day brief. The typeface works well with the content as well as being rather engaging. The booklet answers the brief well by explaining different production techniques in a clear effective way that isnt text heavy which pupils would get board off.