These photos show the brief working in context as tickets can be bought from your local gym or boxing club.
As an added element to the packaging, rather then print onto the packaging i printed stickers with the title 'The Greatest' on them. The theme the greatest has run through all the products so only right that its titled The Greatest. So along with the ticket, the posters, the booklet, the hard back, it also comes with a set of stickers which is shown on the packaging.