Rather than screen printing gold onto white for the packaging i thought it best to use the more subtle of the two or the packaging to not take away too much from the posters themselves. Although i do want the packaging to be pleasing and attractive to the viewer, i want the buyer to want the poster rather than the packaging.
Having screen printed the posters i didnt want a digital print to bring down the mood of the brief, therefore i've also screen printed the packaging. By covering the packaging in the existing designs from the posters this gives viewers a taster of what the posters will be, since the posters come rolled up it seems appropriate to allow them to see a preview of the design.