End result is the above and below typeface. When i think of production techniques the common one that comes into mind is blow moulding, essentially making something fatter, larger. Which is why i liked the idea of making a fat typeface where every letter clearly comes from a square as though they all come out of a square mould. This is why i think this typeface works well for this brief.



By using a grid in illustrator im able to perfectly measure out the positive and negative spaces for each letterform so every letter is coherent.